Ginny Yang
UX & Service Designer

Bridging strategy, design and execution

Taiwan-born, Netherlands-based for the past 9 years. Over 7+ years, I've worked across UX research, service design, customer experience, and product ownership — always translating what users actually need into what teams can realistically deliver. I speak Mandarin and English fluently, and Dutch at a conversational (B1) level.

Ginny Yang
UX & Service Designer

Bridging strategy, design and execution

Taiwan-born, Netherlands-based for the past 9 years. Over 7+ years, I've worked across UX research, service design, customer experience, and product ownership — always translating what users actually need into what teams can realistically deliver. I speak Mandarin and English fluently, and Dutch at a conversational (B1) level.

Bridging strategy, design and execution

Ginny Yang
UX & Service Designer

Taiwan-born, Netherlands-based for the past 9 years. Over 7+ years, I've worked across UX research, service design, customer experience, and product ownership — always translating what users actually need into what teams can realistically deliver. I speak Mandarin and English fluently, and Dutch at a conversational (B1) level.

Expertise & Appraoch

Before I design anything, I ask what actually matters.

Before I design anything, I ask what actually matters.



I energise rooms and unlock collective potential. As a facilitator, I create the right conditions for people to connect, think differently, and build shared momentum. I turn workshops into experiences that inspire participation, alignment, and action.

I turn complexity into measurable impact. Through strategic facilitation and goal-oriented design, I align stakeholders around clear objectives, define success metrics, and guide teams from vision to solutions that create meaningful outcomes.

I design ecosystems, not just interfaces: connecting strategy, services, and UX into seamless journeys that create measurable impact.

Superpower

Superpower

I energise rooms and unlock collective potential. As a facilitator, I create the right conditions for people to connect, think differently, and build shared momentum. I turn workshops into experiences that inspire participation, alignment, and action.

I turn complexity into measurable impact. Through strategic facilitation and goal-oriented design, I align stakeholders around clear objectives, define success metrics, and guide teams from vision to solutions that create meaningful outcomes.

I design ecosystems, not just interfaces: connecting strategy, services, and UX into seamless journeys that create measurable impact.

Core skills

Service Design

Service Design

Design Strategy

Design Strategy

Content creation

Workshop Facilitation

Customer Journey Mapping

Blueprinting

Blueprinting

Ecosystem Mapping

Ecosystem Mapping

User Testing

User Testing

UX Metrics

UX Metrics

Dashboard Design

Dashboard Design

Design Sprints

Design Sprints

Agile & Scrum

Agile & Scrum

Product Management

UX Design

UX Research

Service Design

Design Strategy

Workshop Facilitation

Design Strategy

Content creation

Workshop Facilitation

Customer Journey Mapping

Blueprinting

Ecosystem Mapping

User Testing

UX Metrics

Dashboard Design

Design Sprints

Agile & Scrum

Product Management

UX Design

UX Research

Service Design

Product Management

UX Design

UX Research

Design Strategy

Content creation

Workshop Facilitation

Customer Journey Mapping

Blueprinting

Ecosystem Mapping

User Testing

UX Metrics

Dashboard Design

Design Sprints

Agile & Scrum

Experience

Across service design, UX research, customer experience, and product ownership.

Across service design, UX research, customer experience, and product ownership.

Across service design, UX research, customer experience, and product ownership.

TU Delft Library

TU Delft Library

Service Designer / Product Owner · Sep. 2024 – Now · Delft, The Netherlands

  • Progressed from Service Designer to Product Owner, expanding scope into end-to-end product ownership.

  • Led service design from user research through MVP delivery and evaluation, then owned and scaled a live platform with strong user satisfaction and 1,000+ monthly users through organic growth.

  • Aligned stakeholders across multiple departments within a complex organisational environment.

Merck Sharp & Dohme

Merck Sharp & Dohme

Customer Experience Designer · Jan. 2021 – Dec. 2023 · Haarlem, The Netherlands

  • Led UX research to inform data-driven marketing and sales decisions.

  • Facilitated 30+ sessions to create product vision and strategic plans.

  • Designed and optimized 5+ products, including HCC and HCP websites, and led a team of 5 in establishing an email design system.

KLM Royal Dutch Airlines

KLM Royal Dutch Airlines

Service Design Intern · Feb. – Sept. 2019 · Amersfoort, The Netherlands

Collaborated with HR to identify challenges and improve the employee leave experience. Supported UX research and dashboard concept design to streamline the employee experience.

Parsec Studio

Parsec Studio

Product Design Intern · Mar. – Aug. 2017 · Taipei, Taiwan

Redesigned one product accessory and created a new accessory. Supported visual design and marketing through graphics, mockups, and promotional materials.

Somer CO.

Somer CO.

Co-founder & UI/UX Designer · Jul. 2014 – Jun. 2016 · Taipei, Taiwan

Designed and launched a social media app with over 100,000 downloads. Recognized for startup potential and awarded Silicon Valley training.

Connect via LinkedIn

View my CV

Connect via LinkedIn

View my CV

Connect via LinkedIn

View my CV

My works

Service & UX · Design & Research

Service & UX · Design & Research

Service & UX · Design & Research

way-finder portal

Making Research Services Easier to Find

Making Research Services Easier to Find

Making Research Services Easier to Find

A project that turned a challenge into a platform researchers actually use — 1,000+ monthly visits, an NPS of 50, and a streamlined way to navigate university services.

View project →

campaign website

Building Trust, Empowering Vaccine Decisions

Building Trust, Empowering Vaccine Decisions

Building Trust, Empowering Vaccine Decisions

Designed and delivered a vaccine awareness website in two months, driving a 40% increase in sales and enabling new third-party partnerships.

View project →

View all my projects

View all my projects

View all projects

Testimonials

What my colleagues and clients say about me…

What my colleagues and clients say about me…

What my colleagues and clients say about me…

  • Strong enthusiasm and knowledge

    “Not only did you share your strong enthusiasm and knowledge, you also provided them with concrete examples and tools to apply in their daily work. Thereby upskilling not only the participants, but preparing them to make a positive impact in their respective teams towards a higher maturity level.”

    MSD NL Transformation lead

  • Brining diverse stakeholders on board

    "She has been excellent in bringing diverse stakeholders on board - I believe that fostering collaboration is one of Ginny's special attributes. As her line manager, I was also pleased at her operational and strategic planning."

    TU Delft head of research services

  • Deeper, broader, practical understanding

    Deeper, broader, practical understanding

    “From the feedback we’ve collected already your contribution inspired and supported our colleagues around the world in their own work and opportunities. You have shared a deeper, broader, practical and applicable understanding of some key concepts within customer experience helping raise the customer literacy in our organisation.”

    “From the feedback we’ve collected already your contribution inspired and supported our colleagues around the world in their own work and opportunities. You have shared a deeper, broader, practical and applicable understanding of some key concepts within customer experience helping raise the customer literacy in our organisation.”

    MSD NL Global CX lead

    MSD NL Global CX lead

  • Rapidly understanding key issues and building momentum

    Rapidly understanding key issues and building momentum

    "You have moved quickly to grasp the essential issues at play in your project and how you can use your design expertise to help build a new product. I really thought this project would take longer to get going, but I am pleasantly surprised that you are already at the stage of getting the right kind of feedback from researchers."

    "You have moved quickly to grasp the essential issues at play in your project and how you can use your design expertise to help build a new product. I really thought this project would take longer to get going, but I am pleasantly surprised that you are already at the stage of getting the right kind of feedback from researchers."

    TU Delft Digital lead

    TU Delft Digital lead

  • Comprehensive, understandable, simple and effective

    “I know you worked very very had to get here, and the result is very comprehensive, understandable, simple and effective guidelines and templates to start with.”

    MSD Digital Lead

  • Findings help significantly for further modification

    "Your immediate action to help us was a great added value, an very much appreciated. Your findings helps us significantly for further modification."

    MSD Product manager

  • Implement the learnings to our next campaign

    "Thank you for your great help and analytical skills! Now we can implement the learnings to our second campaign to make it a bigger success!"

    MSD Account manager

Let’s connect

Want to discuss a service, UX, or product challenge?

Want to discuss a service, UX, or product challenge?

Connect via LinkedIn

Send me an email

View my CV

Let’s connect

Want to discuss a service, UX, or product challenge?

Want to discuss a service, UX, or product challenge?

Connect via LinkedIn

Send me an email

View my CV