Ginny Yang
UX & Service Designer
Bridging strategy, design and execution
Taiwan-born, Netherlands-based for the past 9 years. Over 7+ years, I've worked across UX research, service design, customer experience, and product ownership — always translating what users actually need into what teams can realistically deliver. I speak Mandarin and English fluently, and Dutch at a conversational (B1) level.
Ginny Yang
UX & Service Designer
Bridging strategy, design and execution
Taiwan-born, Netherlands-based for the past 9 years. Over 7+ years, I've worked across UX research, service design, customer experience, and product ownership — always translating what users/business actually need into what teams can realistically deliver. I speak Mandarin and English fluently, and Dutch at a conversational (B1) level.
Bridging strategy, design and execution
Ginny Yang
UX & Service Designer
Taiwan-born, Netherlands-based for the past 9 years. Over 7+ years, I've worked across UX research, service design, customer experience, and product ownership — always translating what users actually need into what teams can realistically deliver. I speak Mandarin and English fluently, and Dutch at a conversational (B1) level.
Expertise & Appraoch
Before I design anything, I ask what actually matters.
I energise rooms and unlock collective potential. As a facilitator, I create the right conditions for people to connect, think differently, and build shared momentum. I turn workshops into experiences that inspire participation, alignment, and action.
I turn complexity into measurable impact. Through strategic facilitation and goal-oriented design, I align stakeholders around clear objectives, define success metrics, and guide teams from vision to solutions that create meaningful outcomes.
I design ecosystems, not just interfaces: connecting strategy, services, and UX into seamless journeys that create measurable impact.
Superpower
Superpower
As a facilitator, I energise rooms, unlock collective potential, and build shared momentum.
I align stakeholders around clear objectives, define success metric, and guide teams from vision to solutions that create meaningful outcomes.
I connect strategy, services, and UX into seamless journeys and ecosystems.
Service Design
Design Strategy
Content creation
Workshop Facilitation
Customer Journey Mapping
Blueprinting
Ecosystem Mapping
User Testing
UX Metrics
Dashboard Design
Design Sprints
Agile & Scrum
Product Management
UX Design
UX Research
Service Design
Design Strategy
Workshop Facilitation
Design Strategy
Content creation
Workshop Facilitation
Customer Journey Mapping
Blueprinting
Ecosystem Mapping
User Testing
UX Metrics
Dashboard Design
Design Sprints
Agile & Scrum
Product Management
UX Design
UX Research
Service Design
Product Management
UX Design
UX Research
Design Strategy
Content creation
Workshop Facilitation
Customer Journey Mapping
Blueprinting
Ecosystem Mapping
User Testing
UX Metrics
Dashboard Design
Design Sprints
Agile & Scrum
Expertise & Appraoch
Before I design anything, I ask what actually matters.
I energise rooms and unlock collective potential. As a facilitator, I create the right conditions for people to connect, think differently, and build shared momentum. I turn workshops into experiences that inspire participation, alignment, and action.
I turn complexity into measurable impact. Through strategic facilitation and goal-oriented design, I align stakeholders around clear objectives, define success metrics, and guide teams from vision to solutions that create meaningful outcomes.
I design ecosystems, not just interfaces: connecting strategy, services, and UX into seamless journeys that create measurable impact.
Superpower
Superpower
As a facilitator, I energise rooms, unlock collective potential, and build shared momentum.
I align stakeholders around clear objectives, define success metric, and guide teams from vision to solutions that create meaningful outcomes.
I connect strategy, services, and UX into seamless journeys and ecosystems.
Service Design
Design Strategy
Content creation
Workshop Facilitation
Customer Journey Mapping
Blueprinting
Ecosystem Mapping
User Testing
UX Metrics
Dashboard Design
Design Sprints
Agile & Scrum
Product Management
UX Design
UX Research
Service Design
Design Strategy
Design Strategy
Content creation
Workshop Facilitation
Customer Journey Mapping
Blueprinting
Ecosystem Mapping
User Testing
UX Metrics
Dashboard Design
Design Sprints
Agile & Scrum
Product Management
UX Design
UX Research
Service Design
Product Management
UX Design
UX Research
Design Strategy
Content creation
Workshop Facilitation
Customer Journey Mapping
Blueprinting
Ecosystem Mapping
User Testing
UX Metrics
Dashboard Design
Design Sprints
Agile & Scrum
Experience
Across service design, UX research, customer experience, and product ownership.
Across service design, UX research, customer experience, and product ownership.
TU Delft Library
Service Designer / Product Owner · Sep. 2024 – Now · Delft, The Netherlands
Progressed from Service Designer to Product Owner, expanding scope into end-to-end product ownership.
Led service design from user research through MVP delivery and evaluation, then owned and scaled a live platform with strong user satisfaction and 1,000+ monthly users through organic growth.
Aligned stakeholders across multiple departments within a complex organisational environment.
Merck Sharp & Dohme
Customer Experience Designer · Jan. 2021 – Dec. 2023 · Haarlem, The Netherlands
Led UX research to inform data-driven marketing and sales decisions.
Facilitated 30+ sessions to create product vision and strategic plans.
Designed and optimized 5+ products, including HCC and HCP websites, and led a team of 5 in establishing an email design system.
KLM Royal Dutch Airlines
Service Design Intern · Feb. – Sept. 2019 · Amersfoort, The Netherlands
Collaborated with HR to identify challenges and improve the employee leave experience. Supported UX research and dashboard concept design to streamline the employee experience.
Parsec Studio
Product Design Intern · Mar. – Aug. 2017 · Taipei, Taiwan
Redesigned one product accessory and created a new accessory. Supported visual design and marketing through graphics, mockups, and promotional materials.
Somer CO.
Co-founder & UI/UX Designer · Jul. 2014 – Jun. 2016 · Taipei, Taiwan
Designed and launched a social media app with over 100,000 downloads. Recognized for startup potential and awarded Silicon Valley training.
Experience
Across service design, UX research, customer experience, and product ownership.
TU Delft Library
Service Designer / Product Owner · Sep. 2024 – Now · Delft, The Netherlands
Progressed from Service Designer to Product Owner, expanding scope into end-to-end product ownership.
Led service design from user research through MVP delivery and evaluation, then owned and scaled a live platform with strong user satisfaction and 1,000+ monthly users through organic growth.
Aligned stakeholders across multiple departments within a complex organisational environment.
Merck Sharp & Dohme
Customer Experience Designer · Jan. 2021 – Dec. 2023 · Haarlem, The Netherlands
Led UX research to inform data-driven marketing and sales decisions.
Facilitated 30+ sessions to create product vision and strategic plans.
Designed and optimized 5+ products, including HCC and HCP websites, and led a team of 5 in establishing an email design system.
KLM Royal Dutch Airlines
Service Design Intern · Feb. – Sept. 2019 · Amersfoort, The Netherlands
Collaborated with HR to identify challenges and improve the employee leave experience. Supported UX research and dashboard concept design to streamline the employee experience.
Parsec Studio
Product Design Intern · Mar. – Aug. 2017 · Taipei, Taiwan
Redesigned one product accessory and created a new accessory. Supported visual design and marketing through graphics, mockups, and promotional materials.
Somer CO.
Co-founder & UI/UX Designer · Jul. 2014 – Jun. 2016 · Taipei, Taiwan
Designed and launched a social media app with over 100,000 downloads. Recognized for startup potential and awarded Silicon Valley training.
My works
Service & UX · Design & Research
Service & UX · Design & Research
View all my projects
View all projects
My works
Service & UX · Design & Research
way-finder portal
Making Research Services Easier to Find
A project that turned a challenge into a platform researchers actually use — 1,000+ monthly visits, an NPS of 50, and a streamlined way to navigate university services.
View project →
campaign website
Building Trust, Empowering Vaccine Decisions
Designed and delivered a vaccine awareness website in two months, driving a 40% increase in sales and enabling new third-party partnerships.
View project →
View all my projects
View all projects
Testimonials
What my colleagues and clients say about me…
What my colleagues and clients say about me…
Brining diverse stakeholders on board
"She has been excellent in bringing diverse stakeholders on board - I believe that fostering collaboration is one of Ginny's special attributes. As her line manager, I was also pleased at her operational and strategic planning."
TU Delft head of research services
Help others, Great storyteller
TU Delft Service Design Manager
Strong enthusiasm and knowledge
“Not only did you share your strong enthusiasm and knowledge, you also provided them with concrete examples and tools to apply in their daily work. Thereby upskilling not only the participants, but preparing them to make a positive impact in their respective teams towards a higher maturity level.”
MSD NL Transformation lead
Rapidly understanding key issues and building momentum
"You have moved quickly to grasp the essential issues at play in your project and how you can use your design expertise to help build a new product."
TU Delft head of research services
Deeper, broader, practical understanding
“Your contribution inspired and supported our colleagues around the world in their own work and opportunities. You have shared a deeper, broader, practical and applicable understanding of some key concepts within customer experience helping raise the customer literacy in our organisation.”
MSD NL Global CX lead
Comprehensive, understandable, simple and effective
“I know you worked very very had to get here, and the result is very comprehensive, understandable, simple and effective guidelines and templates to start with.”
MSD Digital Lead
Findings help significantly for further modification
"Your immediate action to help us was a great added value, an very much appreciated. Your findings helps us significantly for further modification."
MSD Product manager
Implement the learnings to our next campaign
"Thank you for your great help and analytical skills! Now we can implement the learnings to our second campaign to make it a bigger success!"
MSD Account manager
Testimonials
What my colleagues and clients say about me…
Brining diverse stakeholders on board
"She has been excellent in bringing diverse stakeholders on board - I believe that fostering collaboration is one of Ginny's special attributes. As her line manager, I was also pleased at her operational and strategic planning."
TU Delft head of research services
Help others, Great storyteller
TU Delft Service Design Manager
Strong enthusiasm and knowledge
“Not only did you share your strong enthusiasm and knowledge, you also provided them with concrete examples and tools to apply in their daily work. Thereby upskilling not only the participants, but preparing them to make a positive impact in their respective teams towards a higher maturity level.”
MSD NL Transformation lead
Rapidly understanding key issues and building momentum
"You have moved quickly to grasp the essential issues at play in your project and how you can use your design expertise to help build a new product."
TU Delft head of research services
Deeper, broader, practical understanding
“Your contribution inspired and supported our colleagues around the world in their own work and opportunities. You have shared a deeper, broader, practical and applicable understanding of some key concepts within customer experience helping raise the customer literacy in our organisation.”
MSD NL Global CX lead
Comprehensive, understandable, simple and effective
“I know you worked very very had to get here, and the result is very comprehensive, understandable, simple and effective guidelines and templates to start with.”
MSD Digital Lead
Findings help significantly for further modification
"Your immediate action to help us was a great added value, an very much appreciated. Your findings helps us significantly for further modification."
MSD Product manager
Implement the learnings to our next campaign
"Thank you for your great help and analytical skills! Now we can implement the learnings to our second campaign to make it a bigger success!"
MSD Account manager
Let’s connect
Want to discuss a service, UX, or product challenge?
Let’s connect
Want to discuss a service, UX, or product challenge?
Let’s connect
Want to discuss a service, UX, or product challenge?
Let’s connect
Want to discuss a service, UX, or product challenge?
Let’s connect
Want to discuss a service, UX, or product challenge?
Let’s connect