Expertise & Appraoch
Before I design anything, I ask what actually matters.
Core skills
Experience
Service Designer / Product Owner · Sep. 2024 – Now · Delft, The Netherlands
Progressed from Service Designer to Product Owner, expanding scope into end-to-end product ownership.
Led service design from user research through MVP delivery and evaluation, then owned and scaled a live platform with strong user satisfaction and 1,000+ monthly users through organic growth.
Aligned stakeholders across multiple departments within a complex organisational environment.
Customer Experience Designer · Jan. 2021 – Dec. 2023 · Haarlem, The Netherlands
Led UX research to inform data-driven marketing and sales decisions.
Facilitated 30+ sessions to create product vision and strategic plans.
Designed and optimized 5+ products, including HCC and HCP websites, and led a team of 5 in establishing an email design system.
Service Design Intern · Feb. – Sept. 2019 · Amersfoort, The Netherlands
Collaborated with HR to identify challenges and improve the employee leave experience. Supported UX research and dashboard concept design to streamline the employee experience.
Product Design Intern · Mar. – Aug. 2017 · Taipei, Taiwan
Redesigned one product accessory and created a new accessory. Supported visual design and marketing through graphics, mockups, and promotional materials.
Co-founder & UI/UX Designer · Jul. 2014 – Jun. 2016 · Taipei, Taiwan
Designed and launched a social media app with over 100,000 downloads. Recognized for startup potential and awarded Silicon Valley training.
My works
Testimonials
“Not only did you share your strong enthusiasm and knowledge, you also provided them with concrete examples and tools to apply in their daily work. Thereby upskilling not only the participants, but preparing them to make a positive impact in their respective teams towards a higher maturity level.”
MSD NL Transformation lead
“From the feedback we’ve collected already your contribution inspired and supported our colleagues around the world in their own work and opportunities. You have shared a deeper, broader, practical and applicable understanding of some key concepts within customer experience helping raise the customer literacy in our organisation.”
MSD NL Global CX lead
"You have moved quickly to grasp the essential issues at play in your project and how you can use your design expertise to help build a new product. I really thought this project would take longer to get going, but I am pleasantly surprised that you are already at the stage of getting the right kind of feedback from researchers."
TU Delft Digital lead