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Ginny Yang, UX Researcher & Service Designer

    

Designing meaningful customer experiences that deliver on  business goals.

Ginny
 Service

Bridging UX, Strategy, and Transformation

  • UX Research
  • End-to-End Service Design
  • Project Management
  • Training and Design Sprint Facilitation
  • Digital Transformation
 Client testimonials

From Doing to Showing to Changing

I’ve worked across industries—including lifestyle, aviation, healthcare, and higher education—bringing human-centered solutions that help organizations achieve their business goals in each unique context.

 

parsec studio
klm
msd
tu delft
You have shared a deeper, broader, practical and applicable understanding of some key concepts within customer experience helping raise the customer literacy in our organisation.
Customer Experience Lead
MSD Global
Your approach to the workshop and partnership co-leading it ensured engaging conversation and innovative feedback, idea generation and follow up.
Head of Digital and Transformation
MSD Nederland
You inspire me everyday with your resilience and determination.
Service Design Manager
TU Delft Library
You have moved quickly to grasp the essnetial issues at play in your project and how you can use your design expertise to help build a new product.
Head of Research Service
TU Delft Library
  case study

Make University Service Easier to Find

A strategic UX approach to support researchers and improve service discoverability and findability.

#UX Research #Service Design

Case 1 p.11
Case 1 p.18-1
case study

Design a Vaccine Awareness Website

End-to-end design of a vaccine awareness website to support healthcare consumers in making informed vaccination decisions.

#UX Research #Service Design

case study

Establish an Email Design System and Guidelines

Designed a scalable email system and guidelines to help employees create clear, consistent, and effective email experiences for healthcare professionals.

#Data Analysis #Email System Design

Case 2 p.11
Ginny
Contact

Let's have a talk!

Send me an email via ginnyctyang@gmail.com or a message via my LinkedIn