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Interior design · Communication · Campaign · facilitation
As a designer, I extend my practice beyond my day job by helping communities and schools embrace creativity and adopt a more user-centred mindset.
interior design & DIY
I transformed our home into a personal design project, curating vintage and antique furniture, working with fabrics, and handcrafting details such as curtains to create a space with character, warmth, and a sense of history.
Newsletter optimization
I supported the Mechanical Engineering faculty at National Taiwan University (NTU), where I previously studied, in improving their newsletter strategy and user engagement. Based on my recommendations, they redesigned their newsletter by moving from a traditional HTML format to a more mobile-friendly, scrollable format, making the content easier to read on smartphones. They also expanded their distribution strategy by leveraging social media channels, including Facebook groups, to increase reach and drive greater engagement with their content.
An appreciation letter acknowledging the changes they implemented based on my recommendations
Visual thinking
I designed and facilitated visual thinking workshops for the Taiwanese community in the Netherlands, making visual communication accessible to non-designers. Through structured exercises in drawing, visual mapping, and poster creation, I helped participants transform abstract ideas into clear and engaging visual narratives
Campaign strategy & messaging
As a volunteer strategist, I support Casa College in Pijnacker in defining its campaign strategy and communication approach to engage parents, build community support, and secure the declarations needed to establish the school. I contribute through interview scripts, social media content, and editorial guidance for their communications.
My strategic focus has been on moving the message from an organisation-centric manifesto to a parent-centric narrative, using principles of urgency, scarcity, and audience needs to encourage meaningful action.
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